Here’s what we’re up to.

One of the best things about working at Randall Branding is building relationships with great people. We love it when our clients share their world with us. And in the interest of returning the favor, we’ll be sharing parts of our weird and wonderful world with you here.

Six things you may not know about Eric, our Graphic Designer/Art Director.

1. When time allows, I like to read history books. Some of my favorite authors are Jared Diamond, Erik Larson and Tom Standage.

2. A first time dog owner, I adopted my best friend Riggins from the Richmond SPCA about 9 years ago. It’s one of the best decisions I’ve ever made.

3. I played a lot of sports growing up, mainly soccer, tennis and volleyball. I’m also a big sports fan. My favorite teams are the Washington Redskins, Arsenal FC and VCU Rams basketball.

4. I used to play in bands. Some of the best times of my life were playing live. The biggest venue I ever played at was the Black Cat in Washington, D.C.

5. By the summer of my senior year of high school, I worked my way up from a cashier to a produce manager at a Mom & Pop grocery store. It was great learning experience, and I also hoarded all the best Hanover tomatoes for myself.

6. My cousin, a School of Design Professor at Syracuse University, inspired me to be a designer when I was young.

If you want to know more about us, you can jump over here. If you’d like to see what we do, you can always jump over there.

See you next time!

One of the best things about working at Randall Branding is building relationships with great people. We love it when our clients share their world with us. And in the interest of returning the favor, we’ll be sharing parts of our weird and wonderful world with you here.

Six things you may not know about Jade, our Copywriter and SEO/SEM Manager.

1. When I was a child I used to sing opera every time I was in the bathroom, and do Johnny Bravo impressions. There is plenty of video evidence of this that should stay in my parents basement for all of eternity.

2. One of my favorite things to do is connect friends with friends. I’ve always enjoyed bringing people together that wouldn’t normally have met. For example, my best friend in middle school and my best friend in high school ended up rooming together in college after I linked them.

3. I’m really appreciative of fine textiles. I like to sift through thrift store racks really quickly and just feel the clothes based off of their fabric. If something feels like high quality, I’ll give it a look. I love raw cottons and rayon in the summer. I think that you can tell the quality of a piece by how it drapes on a person. Does this sound creepy yet?

4. Both of my parents are artists, my dad is a photographer and illustrator and my mom is a music composer. My way of rebelling against them when I was a teen was telling them I was going to go to business school and study finance.

5. I was named after the daughter of Mick & Bianca Jagger, but she’s way cooler than me.

6. I could live solely off of cheese. I tried to go vegan once but it only lasted for 6 hours—I was having cheese withdrawals. Two of my favorites are Manchego (Spanish) and Drunken Goat. Mmmmmmm.

If you want to know more about us, you can jump over here. If you’d like to see what we do, you can always jump over there.

See you next time!

One of our longtime clients, Rainbow Station, recently held a retreat for their management team and multiple franchise owners to discuss current and future marketing initiatives. Rainbow Station is an organization that provides early childhood education with nationally accredited initiatives focusing on development beyond academics. We weren’t able to make it out to Charlotte for the retreat, unfortunately, but with the use of some groundbreaking technology (just kidding, it was only Skype) we were able to present remotely and answer real-time questions.

Our SEO & SEM Manager, Jade, put together a digital marketing presentation with a focus on Search Engine Optimization and Google Adwords. Each individual franchise has the freedom to use varying marketing tools (Rainbow Station wouldn’t require each school to open an Adwords account), so we intended for individual franchise owners to make their own decision on whether or not SEO and Adwords were good options for their schools.

The focus points that did the most convincing were measurability, flexible budget, and targeting. We emphasized that Adwords campaigns and SEO work hand in hand, too. One of the most common questions was about the cost of an Adwords campaign, and we recommended a safe daily budget of $30/day, which is flexible and can be increased at any point. To the awesome franchiser that shouted out “it’ll cost you $3,000 to run a single page ad in a magazine,” thank you, because we were able to respond with how that’s a lot of money considering you can’t track who sees it and what they’re going to do after. Adwords is completely different, and the franchisers definitely got the message.

The following week, we had already set up two campaigns for separate Rainbow Station schools to market the individual goals of each organization: one wanted to promote the after-school program, and the other wanted to drive summer camp registration. By the second day of their campaign up and running, one school received 5 phone leads.

All in all, we’re super excited that our clients are so open to digital marketing trends and quick to jump on the train! We look forward to doing more SEO and SEM work with future clients. Thanks for reading!